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Data Warehousing and Online Systems for the Marketing Sector
Our work in this sector typifies much of what we do - we are the technical experts supporting business leaders in their sector. We are regularly the silent partner providing the know-how to build and implement sophisticated "below" and "through the line" campaigns.
For some people this can be encapsulated with the phase 'build me a data warehouse' and will often involve us briefing the management team on the concepts and realities of a single customer view. This we have extended to include data profiling using MS Analysis Services and more lately the amazing new features found in PowerPivot and SharePoint.
Within the sector we also include complete end-to-end marketing systems for companies such as Keith Prowse, the UK's largest hospitality company, and a couple of years ago with developed a on line loyalty system for MyPoints.
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Spark! Data Systems Ltd
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